Immersion Bootcamp

An Introduction to Entrepreneurship & Product Design.

6 Days

Summer 2021

In Person: LA
Virtual: Anywhere

In Person: $1,450
Virtual: $850

The Immersion Bootcamp is our week-long entrepreneurship crash course for ages 13-17, where students design their first product. They find a specific problem, design & test a solution, and present their products at the end. Examples include an AI roommate matching app or an online car rental marketplace. Students receive feedback on their pitch from a team of experienced investors.

Our team teaches Stanford’s fundamental product design principles: effective brainstorming, public speaking & storytelling, and iterative prototyping. We’ve seen students apply these skills across all aspects of their life, and we’re excited for you to join us on this journey!

Immersion is so often a transformative experience for our students not only because of the practical lessons in brainstorming, product design, and storytelling, but because of our in-depth case studies on companies our students know and love – Airbnb, Uber, and Instagram, to name a few. By the end of the course, students see the world, and their place within it, in a new way.

The majority of our sessions have been specially prepared for an online experience. COVID permitting, we will run an in-person session in Los Angeles late this summer. (If the LA session is moved online, all students will be refunded the additional fee for the in-person course.)

Note: we are need blind. If payment is a concern, feel free to reach us at [email protected]

Session 1 - Zoom (US)

June 21 (Mon) – June 26 (Sat)

9am – 3pm PST

Session 2 - Zoom (EU 1)

June 28 (Mon) – July 3 (Sat)

9am – 3pm GST

Session 3 - Zoom (EU 2)

July 26 (Mon) – July 31 (Sat)

9am – 3pm BST

Session 4 - In person

August 2 (Mon) – August 7 (Sat)

10am – 4pm, Los Angeles


An Introduction to
Design Thinking & Empahty

Learning to discover hidden needs in the real world.

Learning to solve large, ambiguous problems.

Case studies on IDEO, Slack, & Airbnb.

Project introduction, guest lecture.

Developing Professional
Tools and Customer Insights

Learning methods for effective collaboration and project management.

Learning how to conduct customer interviews / surveys.

Case studies on Instagram, Facebook, & Uber.

Thinking Without Limit and
Building Your Ideas Fast

Learning methods for creative thinking and innovation.

Learning prototyping and iterative product development.

Case studies on Quibi, Apple, & Nintendo.

Coach feedback for groups.

Learning to Communicate

Learning about fundraising and pitching.

Learning methods for reflection and mindfulness.

Guest Lecture: “How I sold my first startup.”

Final project presentation.